Client Reporting Guide - Analytics Dashboard

The analytics dashboard provides comprehensive reporting to help you track booking performance, financial metrics, and business insights. This guide covers all available reporting features and how to interpret the data.

1. Booking Metrics

The main dashboard displays four key metrics, each showing the current value and a month-over-month percentage change to help you track performance trends.

• Payments: Total amount spent across all bookings.
• Pending Approval: Number of bookings currently awaiting musician confirmation.
• Confirmed Bookings: Successfully confirmed events.
• Cancelled: Number of cancelled bookings.

2. Event Management

Scheduled Events

Upcoming events are displayed with full details including:

• Musician name and profile.
• Event location.
• Date and time (with timezone).
• Total cost.
• Current status with colour-coded indicators.

Verification Pending

Track the verification progress for upcoming events:

• Event start notifications.
• Time remaining alerts.
• Verification completion status.
• Musician confirmation status.

3. Financial Reporting

Spending Overview

View your total spending for any selected period. Each booking is broken down into three expense categories, visualised in an interactive pie chart:

• Musician Fee
• Extra Services
• Travel Cost

Refund History

Track refund activity for any selected period, including the total number of refunds issued, total amount refunded, and average booking cost.

4. Feedback & Reviews

Review Analytics

• Overall rating and total review count.
• Star distribution breakdown (5-star to 1-star).
• Recent reviews with musician details and timestamps.

Pending Reviews

• Events from the last 14 days that are still awaiting a review.
• Quick access to submit or request reviews.

5. Geographic & Trend Analysis

Location Insights

View booking volume and percentage share broken down by country and city to understand where your events are concentrated.

Booking Trends

A monthly area chart shows booking volume across the year, making it easy to identify peak seasons, low periods, and overall booking patterns.

6. Booking Analytics

Event Type Distribution

See how your bookings are split across event types such as weddings, parties, and festivals, along with the total booking count for the selected period.

Most Booked Musicians

A ranked list of the musicians you have booked most frequently, helping you quickly identify your go-to performers.

Approval Status

Monitor the current state of your booking pipeline — total bookings, how many are pending approval, and how many are confirmed.

7. User Behaviour Insights

Session Analytics

• Time spent browsing across all sessions.
• Total sessions within the selected period.
• Sessions leading to bookings and overall conversion rate.

Favourites Activity

• Number of musicians added to your favourites list.
• Bookings made from favourites and the conversion rate.

8. How to Use Reports

Accessing Reports

1. Navigate to the Analytics section in your dashboard.
2. Select the specific report type you need.
3. Use the date filters to set your reporting period.
4. Export data for external analysis if needed.

Key Metrics to Monitor

• Performance: Month-over-month growth, booking conversion rates, average booking value, and customer satisfaction scores.
• Financial health: Revenue trends, expense categories, refund rates, and profit margins.
• Operational efficiency: Booking approval times, cancellation rates, geographic performance, and seasonal trends.

Best Practices

• Regular monitoring: Check reports weekly to catch trends early.
• Comparative analysis: Use month-over-month and year-over-year comparisons for context.
• Act on negative trends: Create action plans when metrics decline.
• Keep records: Document significant changes and their causes for future reference.

9. Troubleshooting

Data Discrepancies

If you notice inconsistent data:

• Check your date range settings.
• Verify that all filters are correctly applied.
• Contact support for data validation.

Missing Information

If a report appears incomplete:

• Ensure all events are properly categorised.
• Check that payment information is up to date.
• Verify that location data is accurate.

This guide is regularly updated to reflect new features and improvements to the reporting system. For additional help, contact our support team or access the help centre within your dashboard.